管理学院名校名师论坛153期暨深大营销学术前沿(第38期)

来源: 发布时间:2018-01-03 11:02:38 浏览量:
“深大营销学术前沿”是我校市场营销系打造的品牌学术活动,将邀请国内外营销学者主讲,旨在分享前沿的学术思想、成果及方法。
 
题目:Leading Change
主讲人:John Quelch教授(美国迈阿密大学工商管理学院)
时间:2018年1月8日上午10:00-11:30
地点:文科楼1400会议室
主讲人简介:
 
    Professor John A. Quelch has served as Vice Provost of the University of Miami and Dean of Miami Business School since 2017.Professor Quelch is the first person to be Dean of three leading business schools on three continents. He served as Dean of the China Europe International Business School (CEIBS) in Shanghai and Beijing; as Dean of London Business School in the United Kingdom; and as Senior Associate Dean of Harvard Business School.
    Professor Quelch is the author of 25 books on strategic marketing, global branding and consumercentric healthcare. He has been a director of ten publicly quoted companies including Reebok, Pepsi Bottling Group, Aramark and WPP, the world’s largest marketing services company. He has given speeches and seminars in more than 50 countries and has consulted to many multinationals including Sinopec and Tencent. He is senior strategy advisor to JD.com.
 
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